Sports and business are both quintessentially high performance environments sharing the same requirements for leadership, teamwork and a high performance mindset. Yet the corporate world has yet to achieve the systematic performance improvement that elite athletes so often demonstrate.

Our expert panel shares the findings of our forthcoming white paper, highlights the parallels that may be drawn and lessons for leadership.



Seminar Room 6

University of Liverpool Management School

Chatham Building

Chatham Street

University of Liverpool,

L69 7ZH


Rick Parry

At University of Liverpool Rick serves on the Foundation Leadership Team

Chairman (ULMS Advisory Board)

Rick Parry has had a successful and varied career where he has impacted The Football Association by recommending the formation of what would become the FA Premier League. The recommendation quickly found favour with top professional clubs and in 1991 Rick became the first Chief Executive of the fledgling league. Notably Rick devised a formula to enable the sharing of TV revenues amongst clubs which is unchanged after 20 years.

In 1997 Rick joined Liverpool Football Club as Chief Executive. In the following nine years the Club won ten trophies including the UEFA Champions League in 2005. Since leaving Liverpool in 2009, Rick has carried out a variety of football related consultancy projects in Saudi Arabia, Qatar, the UAE, Jordan the US and Mexico.

He has been a member of the Advisory Board of the ICSS in Doha since its inception in 2011 and has served on the Management Committee of the ICSS - Sorbonne sports integrity applied research programme. Rick has also carried out major sport related assignments for the UK Government in Sports Betting and football governance. In November 2014 Rick chaired a Mauritian Government Inquiry into the organisation of horse racing and betting on the island at the invitation of the Prime Minister.

At University of Liverpool Rick serves on the Foundation Leadership Team, the Management School Advisory Board and contributes to the Football Industry MBA course.

Kate Cooper

Head of Research, Policy and Standards

Kate shapes an innovative research programme at The Institute of Leadership & Management designed to inform, inspire and impact the practice of great leadership wherever it happens. Her role is informed by her career as a senior academic in a university business school, focusing on strategy, leadership and professional development. 

Kate is also a conference keynote speaker, internationally, and provides expert commentary on a range of topics arising from the Institute’s research agenda. She is regularly quoted in regional, national and international media, has appeared on both BBC television and radio, is a Forbes contributor and has a regular column in Dialogue Review, the business magazine for leaders.

Sue Bridgewater

Director, Executive Education & Centre for Sports Business

As well as producing football manager statistics and other technical reports for the League Managers Association (LMA), Sue is a member of UEFA's Research Grants and Awards panel and is a member of the Leadership and Education Advisory Board of the LMA. She has produced research for, among others, the Department of Media and Culture, Sport England, the Josoor Institute, Qatar and Women in Football, and has been an invited panelist at a range of practitioner events including the SportAccord Symposium, FIFA, Women in Football and the Ivy Sports Symposium.

Sue has authored and edited a number of books including Innovation in Marketing, with Professor Peter Doyle,
Since joining Liverpool University Management School, Sue has taught Becoming a Football Executive, Sports Marketing and Sponsorship and co directing the internship programme for the Football Industries MBA (FiMBA); has taught Media, Marketing and Sponsorship on the Thoroughbred Horseracing Industries MBA and runs executive education courses for University of Liverpool Management School across a range of international markets. Sue is Director of the Centre for Sports Business and Director of Executive Education.

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