The values and principles of the ancient Japanese art of Kyudo

Jerome shares business wisdom from the ancient Japanese martial art of Kyudo (Japanese archery), identifying the values and principles from this ancient Japanese tradition that will inspire us to manage our companies well in these turbulent and fast moving times.



Jerome Chouchan

Managing Director of Godiva Chocolatier for Japan, South Korea, the rest of Asia

Jérôme Chouchan is the managing director of Godiva Chocolatier for Japan, South Korea, the rest of Asia (except Greater China), Australia and New Zealand. He has worked for premium global brands such as Lacoste, Hennessy and Lladro.

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