Leadership Essentials: Managing Customer Relationships

In a world of rapidly changing business needs and increasing competitiveness, a Customer Relationship Management (CRM) technology system is invaluable for data analysis but it cannot ensure success alone. A collaborative manager works with their team to ensure that they understand the importance of maintaining the system and invests time in setting and communicating appropriate business objectives and goals.

‘Leadership Essentials: Managing Customer Relationships’ provides an overview of why managing customer relationships is essential for leadership capability and includes ‘Top Tips’ on how managing customer relationships can help you become a better leader.

The Essentials leaflet is supported by three Spotlights that look at managing customer relationships in more detail to help you improve your leadership skills:

  • Recognising Customers
  • CRM Theory
  • Managing Customers


Please note: You can only unlock Leadership Essentials and Spotlights if you are a member.  

Going Further

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