Sport metaphors are often used in business and successful sports people are frequently interviewed for their leadership and performance insights in business journals and the press. In 2001 Jim Loehr and Tony Schwarz offered advice on developing what they termed ‘corporate athletes’ which identified how the physical, emotional, mental and spiritual wellbeing of a leader all contribute to optimum performance. Terry Orlick’s Wheel of Excellence introduced in 2008 emphasized the importance of focus and its constituent parts. Parallels continue to be drawn and the increased profile of sport as a business (e.g. football) and as a publicly funded enterprise for which returns must be shown (e.g. Team GB in the Olympics) means that the crossover between elite sport and business performance is gaining increasing attention. As attractive as the comparisons are to many, there is also a recognition of the ways in which sport and business differ, and, there may be limitations in the lessons to be learnt from sport leadership (Levleva and Terry, 2008).