Extra credibility will help your business grow.

Prove your capability and get measured on real-life, practical coaching discussions. The only accreditation of its kind.

Refine your technique.

Use our high quality, carefully curated online resources and videos to fine tune your skills

Be the best you can be.


Get assessed on your coaching discussion.

Submit a recording of an actual coaching session and we assess your performance against our standard.

No written assignments.

Gain accreditation

Receive a verifiable digital badge demonstrating that you are accredited by The Institute of Leadership & Management for Coaching Conversations.

Enhance your reputation.


Coaching Conversations explained 

  • Use our carefully curated resouces to refine your technique in key areas of coaching including questioning skills, building rapport, and many more,
  • Delve deeper in to specific areas areas of coaching with Spotlights e.g.  asking probing questions, how to measure progress, claifying goals etc.
  • Watch experts in real life coaching situations - how do they handle specific challenges?
  • Record one of your coaching discussions on audio file and upload  it.  We'll check to see if it meets our standard.
  • Celebrate your success with a digital badge and credentials.


What is Coaching Conversations?

Coaching Conversations is an excellent initiative for both experienced coaches and those wishing to get more experience in their coaching technique. It’s a real simple process from start to finish and the turnaround time was excellent. 

- Becky James, Trainer and Coach

My experience was excellent.  I was looked after extremely well and the material gave me everything I needed to pass.  

- Suzie Larcombe, Founder of Suzie Larcombe

Next step.

Buy now, to get officially accredited.

Institute members £125 +VAT, Non members £175 +VAT.


Setting the standard for coaching.

Review the Assessment Criteria and Guidelines

  1. Your Coaching Conversation must be conducted in English, and recorded as an audio file.
  2. Audio files must be submitted as a 20 minute mp3 file.

  3. Ensure you are familiar with the content of the 5 Coaching Essentials, and where concepts are unfamiliar, the accompanying spotlights with associated video examples.

  4. It is unlikely that you will have a single 20 minutes of ‘perfect’ conversation. As a result we anticipate you having to edit the conversation and, although a single audio file, it may include examples from two conversations. The total length of both must still not exceed 20 minutes. No more than 2 different conversations will be accepted.

  5. All 5 standards must be met, these are the 5 essential components of a great coaching conversation.

  6. If successful you will receive notification and a digital badge and we will delete the file unless you give us permission to use it as an example of good practice.

  7. If not successful, you will receive feedback explaining the reasons and we will retain the file until your next submission.

  8. Appeals, if you do not agree with the decision, please submit a transcript of your conversation detailing how each standard has been fully met.